Week 4: Magazines

Magazine Title: New Aesthetic

This magazine will focus on unheard, up and coming, music artists who have promising potential to make an impact with their music.  However, unlike most music magazines the artists will be the ones creating the content.  The music artists will be the ones suggesting their own favorites to be featured in future magazines and the magazine will be kind of used as a music network.  Ever artist featured will be unsigned or not signed to major music label.

The magazine will aim towards readers who are not into Billboard Top 40 and those who have “good” taste in music.  The age group will range from 19 – 27.  Hopefully music industry heads will be avid listeners, as this magazine will hopefully be used as a pioneer to help new artists.

Competition will be XLR8, FILTER, Under the Radar, Amplifier, and Prefix

Advertisers: Coca Cola, Clothing Adds, Fender, Converse, and any independent companies are more than welcome.

Five articles to be considered for the first issue might be; the mission of the magazine, maybe an article featuring an artist, an article about the future of music and the direction mainstream music is going and how to decide the music route to follow, advice for bands trying to make it, an article about how music is a lifestyle not a trend, and maybe an article about some underground music venues.

I’d want the cover to feature a band that has a promising future ahead of them and for the image to very catchy.  The image needs to be catchy and flashy so that people will stop and look at it because if it is a band that no one really knows then most people might not stop and look at it.  But, once people pick up the magazine they will most likely become familiar with the magazine and become frequent readers.