Week 8: Electronic News

Before I begin my blog and analyzing a 30 min. news segment, I just want to make it clear that the news broadcast that I watched was a college based segment.  The college was Ohlone College located in Fremont, CA and is run by the student body.  I thought instead of using a commercial news station I would use a more community based one so that I could analyze what other students thought was important as news, and what kind of advertisers sponsor them.

Here is how the 30 minute segment went:

————————————————————— News:

UC Berkeley Strike

Bay Bridge Wire Breaking

SF Concert Shooting

Two Students Shoot Their Class Mate

Ohlone Canned Food Drive

Ohlone STD Testing

————————————————————— Commercials:

American Veterinarian Association

American Red Cross

EPA Commercial

VISTA

Play Gold America

————————————————————— End Commercials. 4 min

Fremont School For The Def Fundraiser

Silicon Valley De Bug - Bringing Together Ethnic Communities

————————————————————— Entertainment News:

People Magazine Sexiest Man Alive

Nicholas Cage Broke

Twilight Premiere

————————————————————— End Entertainment News.

————————————————————— Commercials:

Be Humane.org

E-File.com

—————————————————————Commercials End. 2 min

————————————————————— Weather

————————————————————— Sports

————————————————————— Commercials:

Be Humane.org

Foryourmarriage.org

FDIC

Boosterseat.gov

————————————————————— End Commercial. 4 min

Black Friday

Price Changer

Alarm Clock: tells a person when they have had enough REM sleep

Lemans Racing in Fremont

————————————————————— End News.

There was 20 minutes of actual news, and 10 minutes of commercials and the commercials were main organizations.  The reason being is probably because this is a college news station and funding most likely comes from non profit places.  While watching the news segment the students at times would over emphasize and dramatize a topic with their tone of voice, hand gestures and facial expressions which in turn created a mood for how I, as a viewer, perceived the story.  The lead story was the UC Berkeley strikes and I think that may be because Ohlone college is a community college and students plan on transferring out into UCs, hence the news reporters felt that it was a topic of interest.